Data Visualization for Non-Technical Marketers

Stop creating boring spreadsheets and start telling data stories that persuade executives and guide strategy. This course teaches you to transform raw marketing data into stunning visuals that drive decisions and demonstrate ROI.

The Power of Visual Data

Studies show that visually presented data is remembered 65% better than when presented in text format. Our course teaches you the exact visualization techniques used by Fortune 500 marketing teams, without requiring any programming knowledge or advanced software skills.

Comprehensive Curriculum

Part 1: Data Visualization Fundamentals

• The psychology of color, shape, and proportion in charts
• Choosing the right chart type for your data and message
• Common visualization mistakes that mislead audiences
• Accessibility and inclusive visualization design

Part 2: Essential Tools Mastery

• Google Data Studio - Build interactive dashboards from Google Analytics
• Tableau Public - Create publication-ready visualizations
• Microsoft Power BI - Connect to multiple data sources
• Infogram & Piktochart - Design infographics for social media

Part 3: Marketing-Specific Dashboards

• Creating an executive summary dashboard
• Campaign performance visualization
• Customer acquisition cost analysis
• Content performance tracking
• Social media metrics and trends
• Email marketing performance reporting

Part 4: Storytelling with Data

• The narrative arc of data presentations
• Using visualization to build compelling arguments
• Presenting data to different stakeholder types
• Creating before/after visualizations for impact

Real-World Projects

Build 15+ portfolio-ready dashboards and visualizations including: multi-channel campaign performance dashboard, customer journey visualization, market opportunity analysis, competitor intelligence display, and ROI tracking system. All templates are customizable for your specific business.

Elevate your marketing credibility by presenting data like a pro.